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Designing Haptics For Automotive Ads

The purr of an engine. The sway in a turn. The skid of steel-belted tires across wet asphalt.… The post Designing Haptics For Automotive Ads appeared first on Immersion - Haptic Technology.

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Haptic Design Brings Out the Quality of Food

“It was like synchronized swimming for fruit.” Brightly colored fruit bounced… The post Haptic Design Brings Out the Quality of Food appeared first on Immersion - Haptic Technology.

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Game On: Shaking Up the Gaming Experience at XR Connects

Immersion’s Business Development Lead for Gaming, Bob Heubel, recently attended… The post Game On: Shaking Up the Gaming Experience at XR Connects appeared first on Immersion - Haptic Technology.

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Embracing Mobile Innovation and Emerging Tech to Redefine the Consumer...

For many in the brand and agency worlds, there’s still a big leap between the trendy… The post Embracing Mobile Innovation and Emerging Tech to Redefine the Consumer Experience appeared first on...

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Making New Things Possible Through Haptics Discovery

The Immersion Research and Development Group is at the heart of haptic innovation. … The post Making New Things Possible Through Haptics Discovery appeared first on Immersion - Haptic Technology.

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The Future of Haptics

In the last 25 years, we’ve seen many changes in the field of haptics. In its early… The post The Future of Haptics appeared first on Immersion - Haptic Technology.

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The Human Brain: New Study Shows Haptic Exposure Generates Positive Emotion

The human brain is constantly processing a wide variety of ongoing feedback from the… The post The Human Brain: New Study Shows Haptic Exposure Generates Positive Emotion appeared first on Immersion -...

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Designing the Ultimate User Experience with Haptics: Mobile, AR, VR and Beyond

Curious about what’s next for designers incorporating haptics into their systems… The post Designing the Ultimate User Experience with Haptics: Mobile, AR, VR and Beyond appeared first on Immersion -...

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In the digital world, what is the feeling of “softness”

a pair of baby newborn feet in a soft white blanket By David Birnbaum, Head of Design Strategy… The post In the digital world, what is the feeling of “softness” appeared first on Immersion - Haptic...

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Haptics in Gaming: Coming of Age

By Chris Ullrich When I started my career in haptics over 20 years ago, I worked… The post Haptics in Gaming: Coming of Age appeared first on Immersion - Haptic Technology.

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The Haptic Stack

By Chris Ullrich, CTO at Immersion New use cases for haptic technology in various markets,… The post The Haptic Stack appeared first on Immersion - Haptic Technology.

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Haptics in 2020s: Three Trends to Watch

by David Birnbaum, Head of Design Strategy and Outreach The new decade started off with… The post Haptics in 2020s: Three Trends to Watch appeared first on Immersion - Haptic Technology.

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The Haptic Stack – Hardware Layer

By Chris Ullrich, CTO  Last month, I introduced the haptic stack, a conceptual… The post The Haptic Stack – Hardware Layer appeared first on Immersion - Haptic Technology.

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Haptics is Ready for Standardization

Haptic technology is gaining traction, but with increased adoption comes market fragmentation.…

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The Move from Mobile to Your Car – Touch in Today’s Automotive Infotainment...

By Filip Aleksandrow, Interaction Design ArchitectReach him at www.linkedin.com/in/faleksandrow…

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Immersion and Alps Alpine Announce a New Level of Partnership With Active...

Active Sensing Technology AnimationActive Sensing Technology made by Immersion …

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The Future of Haptics

In the last 25 years, we’ve seen many changes in the field of haptics. In its early…

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The Haptic Stack – Software Layer

By Chris Ullrich, CTO at Immersion Over the last two months, I introduced the haptic …

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Automotive Haptics – Trends and Perspectives

By Felipe Almeida, Sr. UX Researcher and Ranjini Raghuveer, Product Manager at Immersion…

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Wellness in the Age of Haptics

By David Birnbaum, Distinguished Staff, Technology Strategy As I noted in my previous…

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